𝐒𝐦𝐚𝐫𝐭 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 = 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 + 𝐌𝐚𝐫𝐤𝐞𝐭 𝐋𝐨𝐠𝐢𝐜 + 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲

𝐋𝐞𝐭’𝐬 𝐝𝐞𝐜𝐨𝐝𝐞 𝐭𝐡𝐞 3 𝐩𝐢𝐥𝐥𝐚𝐫𝐬 𝐨𝐟 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐞𝐥𝐥𝐬. Your journey begins with:

1. 𝐔𝐭𝐢𝐥𝐢𝐭𝐲 / 𝐂𝐡𝐨𝐢𝐜𝐞: 𝐓𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐃𝐞𝐦𝐚𝐧𝐝
“𝘈𝘭𝘸𝘢𝘺𝘴 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥.”
People buy solutions, not features. If your product solves a real problem, pricing becomes less important—they want it.

But remember: the Law of Diminishing Marginal Utility is always present.Value decreases after a certain point.
🟢 1 ice cream = bliss
🔴 10 in a row = burnout

💡Action Point: Price based on usefulness, not just availability.
→ Offer smart bundles, versions, and freemium tiers. Keep satisfaction high and churn low.

2. 𝐃𝐞𝐦𝐚𝐧𝐝 & 𝐒𝐮𝐩𝐩𝐥𝐲: The Reality Check
“𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘪𝘯 𝘭𝘰𝘷𝘦 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵. 𝘍𝘢𝘭𝘭 𝘪𝘯 𝘭𝘰𝘷𝘦 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵.”
Is your product a must-have or merely nice-to-have? Pricing works only when the market sees your value.

Validate:
•Problem Size,
•Market Size: How many people care?
•Wallet Size.

💡 Action Point: Study demand. Analyse competition.
→ Price where value meets affordability.

3. 𝐄𝐥𝐚𝐬𝐭𝐢𝐜𝐢𝐭𝐲: 𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐢𝐭𝐲 𝐢𝐬 𝐏𝐨𝐰𝐞𝐫
“𝘐𝘯 𝘐𝘯𝘥𝘪𝘢, 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘪𝘴 𝘉𝘩𝘢𝘨𝘸𝘢𝘯.".
Never forget that.” Pricing isn’t a one-time decision; it’s a feedback loop.

🔴If your price is too high, customers leave.
🔴If it's too low, they doubt your worth.

Be aware of:
• Substitutes: Is there a better option nearby?
• Complements: Is your demand linked to other products?
• Independents: Stay relevant and adapt to the income effect.


💡 Action Point: Test. Learn. Adapt. Repeat.
Treat your price like a living organism—keep your ears to the ground.

𝑰𝒏 𝑶𝒏𝒆 𝑳𝒊𝒏𝒆: 𝑼𝒕𝒊𝒍𝒊𝒕𝒚 𝒂𝒕𝒕𝒓𝒂𝒄𝒕𝒔. 𝑫𝒆𝒎𝒂𝒏𝒅 𝒗𝒂𝒍𝒊𝒅𝒂𝒕𝒆𝒔. 𝑬𝒍𝒂𝒔𝒕𝒊𝒄𝒊𝒕𝒚 𝒔𝒄𝒂𝒍𝒆𝒔.

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